• Visionary Science.
    Insightful Results.

    The LucidView approach to scientific marketing testing offers faster, more accurate and deeper insights into what truly drives customer response and marketing effectiveness

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  • In-market testing with LucidView. Published success, proven insights, profitable results.

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In-Market Testing

The Science

Marketing testing provides clear, real-world answers about what works in the marketplace. With scientific testing, you will receive the clearest and most accurate data about your marketing strategy.

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MULTIVARIABLE TESTING

LucidView's multivariable testing creates a unified, fast and accurate strategy for effective testing and results that help you meet your business goals.

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SAMPLE SIZE

Proactive marketing testing is the best way to determine the impact of marketing-mix changes while sample size determines how valuable and accurate your testing results will be.

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The Lucidview Strategy

Creativity drives emotional impact. Data analysis maximizes learning. Testing uncovers new insights and opportunities. Tie them all together and you create powerful and profitable marketing programs.

 

In the news

If omnichannel retail initiatives are a company priority, contact us to see the case study presented at the Marketing Analytics Conference in the session The Cinderella of Statistics: The Beauty of Small Data Testing. Gordon Bell and Paul Champion from PERQ presented a digital case study that increased in-store traffic by 10.1%.

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Industry Insights

Case Study - Magazine publishers depend on direct mail to grow their subscriber base. But tight budgets and unresponsive consumers create a serious challenge—how to grow sales while mailing less...

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