• Visionary Science.
    Insightful Results.

    The LucidView approach to scientific marketing testing offers faster, more accurate and deeper insights into what truly drives customer response and marketing effectiveness

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  • In-market testing with LucidView. Published success, proven insights, profitable results.

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In-Market Testing

The Science

Marketing testing provides clear, real-world answers about what works in the marketplace. With scientific testing, you will receive the clearest and most accurate data about your marketing strategy.

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MULTIVARIABLE TESTING

LucidView's multivariable testing creates a unified, fast and accurate strategy for effective testing and results that help you meet your business goals.

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SAMPLE SIZE

Proactive marketing testing is the best way to determine the impact of marketing-mix changes while sample size determines how valuable and accurate your testing results will be.

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The Lucidview Strategy

Creativity drives emotional impact. Data analysis maximizes learning. Testing uncovers new insights and opportunities. Tie them all together and you create powerful and profitable marketing programs.

 

In the news

Join us at the DMA Marketing Analytics Conference forThe Cinderella of Statistics: The Beauty of Small-Data Testing (March 11th in Chicago). Gordon Bell (with Paul Champion) will speak on innovations in Mosaic Testing for digital and omnichannel programs. With a case study of a 12-element multi-page digital test (increasing in-store visits by 91%), the session covers ways to integrate analytics and testing to accelerate insights.

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Industry Insights

Case Study - Magazine publishers depend on direct mail to grow their subscriber base. But tight budgets and unresponsive consumers create a serious challenge—how to grow sales while mailing less...

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