• Visionary Science.
    Insightful Results.

    The LucidView approach to scientific marketing testing offers faster, more accurate and deeper insights into what truly drives customer response and marketing effectiveness

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  • In-market testing with LucidView. Published success, proven insights, profitable results.

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In-Market Testing

The Science

Marketing testing provides clear, real-world answers about what works in the marketplace. With scientific testing, you will receive the clearest and most accurate data about your marketing strategy.

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MULTIVARIABLE TESTING

LucidView's multivariable testing creates a unified, fast and accurate strategy for effective testing and results that help you meet your business goals.

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SAMPLE SIZE

Proactive marketing testing is the best way to determine the impact of marketing-mix changes while sample size determines how valuable and accurate your testing results will be.

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The Lucidview Strategy

Creativity drives emotional impact. Data analysis maximizes learning. Testing uncovers new insights and opportunities. Tie them all together and you create powerful and profitable marketing programs.

 

In the news

Big Data vs. Small Data is debated in Gordon Bell’s article in the March issue of Direct Marketing News, “Analytics and Testing: Do you Want Answers, or Do you Want the Truth?”  Gordon talks about testing (the Cinderella of statistics) as the undervalued stepsister of research and analytics… whose beauty and power is just beginning to shine as new innovations reach the marketplace.

Gordon Bell will also be speaking at the INFORMS Conference on Business Analytics, March 31st in Boston, on "Experimental Design for In-market Testing: the Power of Small data."

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Industry Insights

Case Study - Magazine publishers depend on direct mail to grow their subscriber base. But tight budgets and unresponsive consumers create a serious challenge—how to grow sales while mailing less...

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