LucidView - About us

After testing thousands of variables in hundreds of tests for dozens of market leaders, we have refined the statistics and streamlined a strategy to help real-world marketers uncover in-depth, accurate insights with the speed and low cost that the competitive landscape demands.

Consultants work with in-house marketing teams and their agencies to plan, develop, execute, and analyze in-market tests; measure advertising effectiveness; and identify new ways to increase marketing ROI.

Every project is guided from start-to-finish by the LucidView management team and our experienced consultants who have full responsibility for ensuring clients’ success and ROI. We work to integrate our approach within your current marketing and testing programs, so you can focus on what you do best while we take care of the technical details.


Gordon H. Bell President
	As a well-respected consultant, Gordon has worked with academic experts and market leaders—like Capital One, AOL, Kraft Foods, Conde Nast, Lillian Vernon, and Sprint Nextel—to advance the science and practice of market testing. Gordon has unique expertise in sophisticated statistics, a diverse education in both science and marketing, experience with industry leaders in consumer and business direct marketing, Internet, and retail channels, combined with an exceptional ability to simplify complex concepts with a focus on bottom-line results. Gordon frequently writes articles and shares his insights with academic and industry leaders at universities and conferences including Yale University, the Advertising Research Federation Annual Convention, and Direct Marketing Association Annual Conferences.

Fred Holland Vice President, Operations and Consulting Services
	Fred has consulted for over twenty years with leading corporations, including DuPont, Staples, Mobil, Time, BJ’s Wholesale Club, and Meijer. With in-depth experience in both manufacturing and marketing, Fred has successfully combined best practices from both areas into his on-going work with market leaders. Fred has worked extensively with international organizations in Europe, Africa, and Asia, consulted with numerous industry leaders, chaired the Arkansas Quality Advisory Council, and guided PhD scientists, senior executives, and front-line managers to improve their organizations’ performance.

Carroll Logan Vice President, Marketing and Business Development
	Carroll has more than twenty-five years experience managing marketing and business development programs. His broad experience includes leading marketing efforts for the 1982 World’s Fair, social service institutions, and consulting firms, and growing business with industry leaders like Lowe’s, American Express, Circuit City, Entertainment Weekly, and Saks. Carroll has been instrumental in bringing complex techniques down to real-world use in marketing testing and process improvement. With a common-sense approach to explaining technical information and a commitment to client success, Carroll has helped some of the most successful companies integrate advanced techniques within their marketing and advertising programs.