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The following selection of articles, case
studies, and conference presentations can give you deeper insights into scientific
multivariable testing
and how other market leaders have achieved impressive success.
For a concise introduction,
The
Rising Tide in Circulation Testing,
Navigating the Depths of Multivariable Testing,
and the
case study of
Direct Mail Subscriptions Tests are a good
place to start. Then look over other information,
or
contact us for more examples
from our archives of retail, Internet,
direct marketing,
advertising, and other scientific tests.
Scroll down (or click below) to look over
information grouped by:
»
Basic topics in
Marketing Analytics
»
Introduction to
Scientific Multivariable Testing
»
Advanced Testing Strategies
(technical
articles)
»
Case Studies:
detailed scientific tests
»
Case Studies:
1-page test summaries
»
Conference Sessions:
slides & papers
After you read over a few articles and case studies,
contact us
about your specific advertising and marketing programs and how
we can work together to increase your marketing ROI.
LucidView case studies are also presented in
the 8th edition of
Successful Direct Marketing Methods (Stone and Jacobs) and
Testing 1-2-3: Experimental Design with Applications in
Marketing and Service Operations (Ledolter and Swersey).
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