LucidView will also help you identify other changes—competitor tactics, clues from past campaigns, and market changes—that may lead to improvement. Often, the final list includes 50-100 ideas.

That’s a great benefit of the LucidView Strategy… Along with greater scientific power comes greater creative freedom to test more new ideas than you ever could before. Not just product, price, and offer changes, but also those “second-string” ideas that you never before had the time or resources to test.

Since you’ve probably already plucked off the low-hanging fruit, we need to intensify the effort. We need to break new ground and increase marketing precision—dig for new ideas, quickly test a bunch of them at once, and zero in on the optimal combination of elements to drive sales while reducing costs.

Good ideas drive marketing. Good ideas, well executed, drive profit. An organization may have the brightest creative minds, but without feedback, bright ideas often burn out in the marketplace. Unfocused creativity is like moonlight in the night—shining everywhere, but illuminating nothing. LucidView focuses your ideas like a laser—drawing the best ideas to burn a lasting impression.

The next step is to focus your ideas with scientific discipline.