LucidView Seminars - Scientific Marketing Testing

Join us
April 5-6
for a seminar
in San Francisco

Join us in beautiful San Francisco for our Spring 2011 seminar, April 5-6. With lots of attractions concentrated within the hills and bayfront of the city, an immense diversity of sites and restaurants are simply a walk or cable car ride away. Take some extra time to visit Alcatraz, Golden Gate Park, Chinatown, crooked Lombard Street, the Museum of Modern Art, and the Zoo; tour the city by bus, boat, ferry, or foot; enjoy the extensive shopping, dining, and nightlife; catch a Warriors game; or come for the weekend to see an A's game, shows, or concerts.

The seminar will be in the Hyatt at Fisherman's Wharf (555 North Point Street), with rooms available at a special LucidView rate (phone 415-563-1234 for reservations, plus we'll e-mail you more information after you register for the course). Located a few blocks from Forty Mason, Pier 45, The Embarcadero, and and across the street from the Powell-Mason cable car line, the hotel is a wonderful "home base" for exploring the city. But don't forget to show up for class (maybe adding another day or two at either end of the seminar would be helpful).

Register by March 18th and you will receive a free copy of the book, "Testing 1-2-3," plus a 50% discount for 1-2 additional attendees.

Learn the art and science of testing through two days of focused coursework, insightful case studies, and hands-on activities

Testing is proactive – quickly, clearly, and confidently proving the new ideas that work, where you can cut costs, and how to squeeze out greater profit from every marketing dollar. When the marketplace changes, testing is more important than ever. You can quantify your ROI on every test. You can uncover new opportunities impossible to see with other statistical methods. Testing brings scientific power and discipline to the "front lines" of your marketing programs. Advanced scientific techniques (also called experimental design or multivariable testing) offer even greater power and freedom to test more variables more quickly with a smaller sample size.

You will learn best practices in the art and science of testing in this focused 2-day seminar. We've concentrated 80 years of statistics, 12 years of consulting experience – and insights from thousands of variables in hundreds of tests with dozens of market leaders – to give you just the right hands-on training to quickly, clearly, and profitably increase your testing ROI.

If testing is an important part of your direct marketing, CRM, Internet, or retail programs, you should join us. Whether all your testing is A/B splits, you regularly use software like Optimost, you've had statistical training in experimental design, or you've already done multivariable testing, this 2-day seminar will give you a full range of new knowledge and tools you can use immediately to improve your marketing programs.

Since these small classes can fill quickly, register now (or call us at 888-582-4384 x705 for more information). Plus, if you register by March 18th, you'll get a free copy of Ledolter & Swersey's "Testing 1-2-3" and 50% off the course fee for 1-2 additional attendees. You can download a brochure or follow the links below to learn more and register for this insightful 2-day seminar.

If you'd like to read more about testing, here are a few good articles and case studies:

5. Extreme statistics... If you like really, really technical stuff, here's a journal article explaining two credit card DM tests

6. Fun with statistics... An article covering a few interesting aspects of "Statistical Skullduggery"

Scientific Marketing Testing:
Multivariable Testing and Best Practices for DM, Internet, Retail, and CRM Programs

The course is designed for front-line marketers, analysts, executives, agencies, and statisticians who plan, manage, and oversee in-market tests and want to learn:

Case studies will cover tests run by industry leaders in direct mail and catalog, Internet and e-mail, retail and CRM, CPG, and media advertising. These include tests of creatives, price and offer, in-store displays, advertising media mix, contact strategy, landing page and cover tests, among others.

You will learn specific procedures and statistical techniques, yet with a streamlined approach that does not require a background in statistics. Whether a skilled marketer, new manager, or degreed statistician, this course offers basic tools you can implement immediately, plus advanced information you can use as resource for on-going learning.

Your fee for the 2-day Scientific Marketing Testing seminar is $1,395 (not including your hotel room) which covers:

Classes fill quickly, so please register early. For more information, e-mail us at seminars@lucidview.com or call 1-888-LucidView (888-582-4384 x705).

Register online or by phone:
1. Register online by clicking the "Register now" button, above
2. Register by calling 1-888-LucidView (888-582-4384 x705)

Gordon is a published expert in the field of scientific testing, with numerous articles, plus recent case studies in the books “Testing 1-2-3: Experimental Design in Marketing” and the 8th edition of “Successful Direct Marketing Methods.” He is a frequent speaker at marketing and statistical conferences, guest lecturer at Yale School of Management, and regularly consults with market leaders on retail, advertising, CPG, direct marketing, and Internet programs.

Fred has consulted for over twenty years with leading corporations, including Staples, HSBC, Financial Times, AOL, Whirlpool, DuPont, and Mobil. With in-depth experience in both manufacturing and marketing, Fred has successfully combined best practices from both areas into his on-going work with market leaders.

For over a decade, Gordon, Fred, and the LucidView team have been instrumental in bringing advanced techniques to the front lines of marketing programs. At the forefront of academic research and real-world application, your instructors have an unmatched depth of expertise and hands-on skills in distilling complex techniques down to key concepts and methods that are proven to speed insights and strengthen testing programs.

Click here for a pdf of the brochure for the 2-day seminar on Scientific Marketing Testing.

If testing is an important part of your marketing programs, register now to learn new techniques and best practices for more efficient, insightful, and profitable in-market testing.

2-Day Seminar:
Scientific Marketing Testing

Register by March 18th and you will receive a free copy of the book, "Testing 1-2-3," plus a 50% discount for 1-2 additional attendees.

Learn the art and science of testing through two days of focused coursework, insightful case studies, and hands-on activities

If you'd like to read more about testing, here are a few good articles and case studies:

Scientific Marketing Testing:
Multivariable Testing and Best Practices for DM, Internet, Retail, and CRM Programs

● Introduction
● Registration Information
● Instructors
● Course Contents

2-Day Seminar: Scientific Marketing Testing

Register by March 18th and you will receive a free copy of the book, "Testing 1-2-3," plus a 50% discount for 1-2 additional attendees.

Learn the art and science of testing through two days of focused coursework, insightful case studies, and hands-on activities

If you'd like to read more about testing, here are a few good articles and case studies:

Scientific Marketing Testing: Multivariable Testing and Best Practices for DM, Internet, Retail, and CRM Programs

● Introduction ● Registration Information ● Instructors ● Course Contents

2-Day Seminar:
Scientific Marketing Testing

Scientific Marketing Testing:
Multivariable Testing and Best Practices for DM, Internet, Retail, and CRM Programs

● Introduction
● Registration Information
● Instructors
● Course Contents